Brandon Peoples (@FisheriesBlog)
Let me tell you a little secret: I don’t have a smart phone or keep up with
Game of Thrones. As a matter of fact, for a younger guy, I’m pretty old-school. Accordingly, I was a huge skeptic of online social media…but I’ve always seen the value of non-technical communication in science. In fact, some people (e.g.
M*A*S*H's Alan Alda) would even argue that communicating with the public is a scientist's foremost responsibility.

With success stories like
Deep Sea News,
Science Sushi,
Southern Fried Science, and
The Fisheries Blog, it’s hard to ignore the value of social media in fisheries science. Even
chapters of the American Fisheries Society are getting in on the action. Hell, even
this fish found value in the use of a smart phone!
Despite my initial skepticism, I recently began to understand the necessity to use social media or run the risk of quickly losing scientific relevancy. That is why I started writing for The Fisheries Blog.